Last week I talked about how you can get started in writing your book. In this article I will show you how to attract a publisher to sign you on and distribute your book.
Start a private practice: Your book can be based on the work you do with clients. Whether you train painters, actors or high school kids you can turn your success stories into a book. In my practice of working with over 4000 people I shared the insights my clients received and the breakthroughs they accomplished by applying my principles of personal leadership.
Be special: If you don’t have a unique perspective on your common subject go to the bookstore or search online for all the books on your subject matter and position yourself differently from others. To do this, use an acronym to summarize your message. I based my first book, “Land Your Dream Job in 12 Weeks or Less” on a 5-letter acronym called The V.A.L.U.E.S.ä Method.
Followers: Publishers want you to have something called a platform. Which is an already existing database of clients or readers who are interested in hearing what you have to say. Your private practice group will become a part of this list and so will the people who subscribe to your blog. When your book is launched they will be the first people interested in buying your book and spreading the word. You can also create an “org” site and give away your best product in order to attract a loyal following. I gave away a copy of The 1 Day Dream Job Challengeä, which very successfully expanded my brand.
Hire a media trainer: I then paid several thousands of dollars (well worth it) to Ann Shatilla, an Emmy-award winning media expert and host of the Hollywood Trend Reportä to coach and train me on how to approach media to get interviews and perform effectively on radio and television.
Radio interview: Ann landed me an interview on CJAD in Montreal to talk about The 1 Day Dream Job Challengeä. The next day I received a call from one of the promoters of the 99 Seriesä (www.99-series.com) to write a book on careers as part of their self-help library.
Best business card: As an expert, a book is the best business card you could ever have. My book, as will yours, will open doors for you. Media responds more positively to authors and so do employers. Here is what can happen when you are published. Companies will want you to speak to them. Universities will want you to address their students. Media will want to interview you.
Philippe Desrochers, known as Dr. Career is the author of 99 Things You Wish You Knew Before…Landing Your Dream Job available on Amazon.com and 99-series.com.
drcareer
Posted on April 2, 2011
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